Ludique

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ABOUT

Ludique is an intimate creative agency headquartered in New York City. We work with clients in a worldwide capacity spanning across the luxury, real estate, publishing, art and fashion industries. Our artful touch is distinctive. We bring an amalgamation of influences and experiences to the work to create an inspired and magical result.

CAPABILITIES
  • CREATIVE DIRECTION
  • ART DIRECTION
  • BRAND STRATEGY
  • BRAND IDENTITY
  • PRODUCT & PACKAGING DESIGN
  • SOCIAL STRATEGY
  • CONTENT CREATION
  • PHOTOGRAPHY
  • SITE DESIGN & DEVELOPMENT
  • EXPERIENTIAL DESIGN
  • VISUAL & GRAPHIC DESIGN
  • IN-STORE DESIGN
  • VISUAL MERCHANDISING
CONTACT

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LEGAL

LUDIQUE 304 Hudson Street Suite 600 New York, NY 10013 ludique@ludique.com

About BARKER BLACK LTD.

Category: Brand Identity

Subversive luxury wrapped in classic tradition, Barker Black LTD. creates bench-made gentleman’s shoes in the English tradition. Inspired by Her Majesty’s 17th century Dandy Lancers, all of whom historically carried a telltale satchel emblazoned with a scull and crossbones signifying death, or glory on the battlefield.

  • Client BARKER BLACK LTD.
  • Creative Ludique

About CODA

Category: Brand Identity

A New Look at Marketing Real Estate. Merging the proven principles of brand advertising and real estate marketing, Ludique created a brand world and campaign for CODA, a new development by Magnum Real Estate Group at 385 1st AVENUE.

A love letter to New York living, CODA’s campaign puts a heavy emphasis on marketing in the modern age by embracing customer engagement via social media and email, rolling out fresh content over an extended season at it’s center, supported by traditional Real Estate marketing materials with a filmic twist. CODA.NYC

  • Client Magnum Real Estate Group
  • Director Amilcar Gomes
  • Photographer Sven Jocobsen
  • Stylist April Hughes
  • Prop Stylist Matt Johnson
  • Producer Molly Dowd & Henstooth Productions
  • Casting Nina Day
  • Creative Ludique

About FAWN

Category: Brand Identity

Whitney D. Crawford, heiress to John Deere, and José Velasco Vega, Central Saint Martin’s graduate and former director of design at KiKi de Montparnasse approached Ludique to help create a new brand slated to launch as part of the February 2017 fashion week season. Influenced by Whitney and José’s respective backgrounds and goal to create a line representing the full wardrobe of a woman in touch with an elevated, intelligent and individualistic sensibility, combined with inspiration taken from the vision of the new romantic movement of the 1980’s, Ludique created FAWN.

  • Client FAWN
  • Photographer TXEMA YESTE
  • Stylist BERNAT BUSCATO
  • Hair PASQUALE FERRANTE
  • Makeup TYRON M.
  • Model JULIA BANAS
  • Producer BKP / MOLLY DOWD
  • Casting STEPHANIE STEIN
  • Creative LUDIQUE

About FENDI

Category: Brand Identity

In order to update the Fendi brand identity to create a softer, more feminin appeal while staying true to the brand's true recognizable spirit, inspiration was dawn from the ochre walls and feminine architectural forms of the brand's home, Roma.

  • Client Fendi
  • Packaging Ludique for Lipman
  • Illustration Ladi Hicks

About LA MER

Category: Brand Identity

Elegantly concepted, a rich multi-faceted approach to design and execution are the hallmarks of Genaissance de La Mer, a highly exclusive new offering with a distinctly VIP experience. Also, a new look at a quintessential offering from La Mer that employs a design approach inspired by the electromagnetic forces that ignite the efficacy within The Essence.

  • Client LA MER
  • Creative Ludique

About THE MACALLAN M

Category: Product & Packaging Design

A proper luxury special edition, reflecting the exceptional pillars of The Macallan brand, which speak to a story of the highest expression of integrity, quality, and of course, luxury. This special edition expresses true luxury from start to finish, whether through the exclusive identity design or a Lalique crystal bottle, or the scotch itself.

Designed for and implemented exclusively for The Macallan M special edition, the identity’s letter forms are based on traditional woodcut typography selected specifically to reflect a true spirit of heritage, tradition, quality and craftsmanship. This traditional style of typography was then customized to evoke the deep history and timeless luxury of the brand.

  • Client THE MACALLAN
  • Creative LUDIQUE for BARON and BARON