![MCM Packaging Detail and Logo, Polished Gold Hardware](assets/MCM_1_2_STILL.jpg)
![MCM Branding, Packaging Suite](assets/MCM_3_STILL.jpg)
![MCM Fragrance, Pyramid Stud Brand Signature, Bottle Design](assets/MCM_4_STILL.jpg)
Luxe, rich and uniquely recognizable as the pinnacle brand signature, the MCM logo and polished gold hardware was the central inspiration behind the redesign. As the Pyramid Stud emerged as a sought-after MCM brand signature, appearing in a variety of key seasonal assortments, the opportunity arose to solidify this as a core brand expression with the development of a new fragrance.