Ludique

WORK by project WORK by category

THANK YOU FOR YOUR INQUIRY

ABOUT

LUDIQUE IS THE SUMMATION OF RECENT WORKS BY ARTIST, DESIGNER, CREATIVE DIRECTOR FREDERICK EVANS. HIS WORK SPANS ACROSS THE LUXURY, FRAGRANCE, ART, COSMETICS AND FASHION INDUSTRIES. HIS ARTFUL TOUCH IS DISTINCTIVE, BRINGING AN AMALGAMATION OF INFLUENCES
AND EXPERIENCES TO THE WORK TO CREATE
AN INSPIRED AND MAGICAL RESULT.

CAPABILITIES
  • CREATIVE DIRECTION
  • PRODUCT & PACKAGING DESIGN
  • ADVERTISING
  • ART DIRECTION
  • BRAND STRATEGY
  • BRAND IDENTITY
  • SOCIAL STRATEGY
  • CONTENT CREATION
  • VISUAL & GRAPHIC DESIGN
  • PHOTOGRAPHY
  • EXPERIENTIAL DESIGN
  • IN-STORE DESIGN
  • VISUAL MERCHANDISING
  • SITE DESIGN & DEVELOPMENT
CONTACT

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LEGAL

LUDIQUE ludique@ludique.com

About GIORGIO ARMANI

Category: Product & Packaging Design

A new fragrance launch for the young and young at heart. A form that evokes an elegant and vibrant sense of adventure. Fun and Free and doing it MY WAY.

  • Client GIORGIO ARMANI
  • Creative Ludique for LLOYD&CO

About FENDI

Category: Product & Packaging Design

In order to update the Fendi brand identity to create a softer, more feminin appeal while staying true to the brand's true recognizable spirit, inspiration was dawn from the ochre walls and feminine architectural forms of the brand's home, Roma.

  • Client Fendi
  • Packaging Ludique for Lipman
  • Illustration Ladi Hicks

About ORIGINS

Category: Product & Packaging Design

A fresh take on a heritage skincare brand with a complete overhaul from logo, positioning, creative executions, store design and packaging. Inspired by the interserction of nature and science (the brands core marker)... the new ORIGINS is completely upgrading the perception of the brand, Including a callout to it’s OG status by adding “1990”. Putting a stake in the ground as the ORIGINAL brand to pioneer the “natural beauty” movement thus becoming the benchmark in the industry for efficacy, stylish design and sustainability.

  • Client ORIGINS - Estée Lauder
  • SVP of Global Creative Klitos Teklos
  • Creative Ludique
  • Beauty Photographer/Director Tom Schirmacher
  • Product Photographer/Director Travis Rathbone
  • Stylist Haidee Findlay-Levin
  • Hair Panos Papandrianos
  • Makeup Sil Bruinsma
  • Set Design Todd Wiggins
  • Still Life Stylist Anna Surbatovich
  • Producer Ghibli Media / Sabine Manas

About LAB SERIES

Category: Product & Packaging Design

It’s time to INVENT YOURSELF with wellness and self-care as the catalyst! A total brand overhaul and reset (from brand positioning to packaging and product offering), we positioned LAB SERIES as the modern go-to for men’s skincare, where everyone can embrace looking good. Male consumers have traditionally been spoken to in conventional fill-out-the-form/boxes to check such as “masculine”, “for men”, “male”, but a new generation of multiracial, nonbinary and intergenerational individuals are rising up and celebrating the beautiful complexities and nuances of who they are and what they are accomplishing, without strict definitions. The creative was developed to amplify this through a SERIES of modern and multi-faceted individuals using what was created in the LAB to embrace constant invention in the self. Stunning new packaging designs were created to increase desirability, fit in with a higher sense of design and let’s admit it… EVERYONE wants to have beautiful design to live in their bathrooms!

  • Client LAB SERIES - Estée Lauder
  • SVP of Global Creative Klitos Teklos
  • Creative Ludique
  • Beauty Photographer/Director Billy Kidd
  • Product Photographer/Director Vera Comploj
  • Director of Photography Rob Kassabian
  • Stylist Grant Woolhead
  • Grooming Benjamin Parker Thigpen
  • Producer Ghibli Media / Sabine Manas

About OSCAR DE LA RENTA

Category: Product & Packaging Design

Inspired by the brands heritage and Oscar de la Renta's passion for botanical and floral arrangements, Bella Blanca embodies the timeless femininity of the Oscar de la Renta muse.

  • Client OSCAR DE LA RENTA
  • Creative Ludique for Love

About ALEXANDER WANG

Category: Product & Packaging Design

A premiere fragrance that fully captures the edgy and irreverent design sensibility that make the Alexander Wang brand so unique, alluring and identifiable.

  • Client ALEXANDER WANG
  • Creative Ludique for Love

About AUTHOR - UNFOLLOW FASHION

Category: Product & Packaging Design

Unfollow Fashion, a new mantra in a world where the scales of the fashion world have tipped more pop than culture. Author is an editorial publication that respects the original culture of the fashion and art worlds while embracing technology and the cultural climate of today, and tomorrow.

  • Client Author
  • Editor in Chief Oona
  • Art Director Ludique
  • Editor John-Paul Pryor
  • Design Director Charlotte Heal
  • Casting Director Svea Geichgauer
  • Copy Editor Chantelle Johnson

About MAC

Category: Product & Packaging Design

Skincare by MAC! A precision and elevated take on skincare for makeup. Textures were used to mimic the products efficacy and smoothing properties when layering with makeup.

  • Client MAC
  • Creative Ludique for LLOYD&CO

About MAKE UP FOR EVER

Category: Product & Packaging Design

The PROFESIONALL! A 2-step mascara, in one package! Designed with an easy grip so you have all the control.

  • Client MAKE UP FOR EVER
  • Creative Ludique for LLOYD&CO

About BARKER BLACK LTD.

Category: Product & Packaging Design

Subversive luxury wrapped in classic tradition, Barker Black LTD. creates bench-made gentleman’s shoes in the English tradition. Inspired by Her Majesty’s 17th century Dandy Lancers, all of whom historically carried a telltale satchel emblazoned with a scull and crossbones signifying death, or glory on the battlefield.

  • Client BARKER BLACK LTD.
  • Creative Ludique

About DE BEERS JEWELRY

Category: Product & Packaging Design

Creative for a Brand Engagement program with a focus on top-tier clients.

  • Client DE BEERS
  • Creative LUDIQUE

About FAWN

Category: Product & Packaging Design

Whitney D. Crawford, heiress to John Deere, and José Velasco Vega, Central Saint Martin’s graduate and former director of design at KiKi de Montparnasse approached Ludique to help create a new brand slated to launch as part of the February 2017 fashion week season. Influenced by Whitney and José’s respective backgrounds and goal to create a line representing the full wardrobe of a woman in touch with an elevated, intelligent and individualistic sensibility, combined with inspiration taken from the vision of the new romantic movement of the 1980’s, Ludique created FAWN.

  • Client FAWN
  • Photographer TXEMA YESTE
  • Stylist BERNAT BUSCATO
  • Hair PASQUALE FERRANTE
  • Makeup TYRON M.
  • Model JULIA BANAS
  • Producer BKP / MOLLY DOWD
  • Casting STEPHANIE STEIN
  • Creative LUDIQUE

About HARRY WINSTON

Category: Packaging Design

Harry Winston Advertising and Brand Communications

  • Client HARRY WINSTON
  • Photographer COPPI BARBIERI
  • Photographer JASON PIETRA
  • Director ROB KASABIAN
  • Creative Ludique

About KENNETH COLE

Category: Product & Packaging Design

The first fragrance Masterbrand for Kenneth Cole in fifteen years. Kenneth Cole for him/for her is evocative of the brands ethos of intelligent and irreverant expression.

  • Client KENNETH COLE
  • Creative Ludique for Lloyd&Co

About ZADIG & VOLTAIRE

Category: Product & Packaging Design

TA fragrance designed to express the connectivity of couples. A “broken” form is actually a single form that joins to form this duo.

  • Client ZADIG & VOLTAIRE
  • Creative Ludique for Love

About LA MER

Category: Product & Packaging Design

Elegantly concepted, a rich multi-faceted approach to design and execution are the hallmarks of Genaissance de La Mer, a highly exclusive new offering with a distinctly VIP experience. Also, a new look at a quintessential offering from La Mer that employs a design approach inspired by the electromagnetic forces that ignite the efficacy within The Essence.

  • Client LA MER
  • Creative Ludique

About THE MACALLAN M

Category: Product & Packaging Design

A proper luxury special edition, reflecting the exceptional pillars of The Macallan brand, which speak to a story of the highest expression of integrity, quality, and of course, luxury. This special edition expresses true luxury from start to finish, whether through the exclusive identity design or a Lalique crystal bottle, or the scotch itself.

Designed for and implemented exclusively for The Macallan M special edition, the identity’s letter forms are based on traditional woodcut typography selected specifically to reflect a true spirit of heritage, tradition, quality and craftsmanship. This traditional style of typography was then customized to evoke the deep history and timeless luxury of the brand.

  • Client THE MACALLAN
  • Creative LUDIQUE for BARON and BARON

About MCM

Category: Product & Packaging Design

A proper luxury special edition, reflecting the exceptional pillars of The Macallan brand, which speak to a story of the highest expression of integrity, quality, and of course, luxury. This special edition expresses true luxury from start to finish, whether through the exclusive identity design or a Lalique crystal bottle, or the scotch itself.

Designed for and implemented exclusively for The Macallan M special edition, the identity’s letter forms are based on traditional woodcut typography selected specifically to reflect a true spirit of heritage, tradition, quality and craftsmanship. This traditional style of typography was then customized to evoke the deep history and timeless luxury of the brand.

  • Client THE MACALLAN
  • Creative LUDIQUE for BARON and BARON

About ONE: SONS & DAUGHTERS by EDWARD MAPPLETHORPE

Category: Product & Packaging Design

Looking to create a definitive volume for his life's work – a portraiture series capturing the purity of individuality as expressed through sons and daughters in their first year – Edward Mapplethorpe approached Ludique to partner with him on the design of the book, "One: Sons & Daughters."

With a poetic forward by Patti Smith, a special launch at Bergdorf Goodman, coverage in the New York Times and more, "One," is truly a triumphant celebration of life.

  • Client EDWARD MAPPLETHORPE
  • Creative LUDIQUE

About STEINWAY & SONS

Category: Product Design

Steinway was looking to create an elegant solution to communicate the unique and inspired Steinway brand tradition of bespoke craftsmanship.Ludique created a celebration in print – 1 in 100,000. The limited edition book celebrates the brand's bespoke piano creation – as elegant and elaborate in it’s concept as in it’s execution, and as bespoke as the piano itself.

  • Client STEINWAY & Sons
  • Photographer NICHOLAS ALLEN COPE
  • Creative LUDIQUE X LOVE

LUDIQUE ludique@ludique.com

LEGAL

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