Ludique

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ABOUT

Ludique is an intimate creative agency headquartered in New York City. We work with clients in a worldwide capacity spanning across the luxury, real estate, publishing, art and fashion industries. Our artful touch is distinctive. We bring an amalgamation of influences and experiences to the work to create an inspired and magical result.

CAPABILITIES
  • CREATIVE DIRECTION
  • ART DIRECTION
  • BRAND STRATEGY
  • BRAND IDENTITY
  • PRODUCT & PACKAGING DESIGN
  • SOCIAL STRATEGY
  • CONTENT CREATION
  • PHOTOGRAPHY
  • SITE DESIGN & DEVELOPMENT
  • EXPERIENTIAL DESIGN
  • VISUAL & GRAPHIC DESIGN
  • IN-STORE DESIGN
  • VISUAL MERCHANDISING
CONTACT

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LEGAL

LUDIQUE 304 Hudson Street Suite 600 New York, NY 10013 ludique@ludique.com

About ALEXANDER WANG

Category: Creative Direction

A premiere fragrance that fully captures the edgy and irreverent design sensibility that make the Alexander Wang brand so unique, alluring and identifiable.

  • Client ALEXANDER WANG
  • Creative Ludique for Love

About CHRISTIE'S

Category: Creative Direction

An elegant film series showcasing the finer things in life (Wine, Watches and Jewels, of course) shot specifically for online and social media to promote Christie’s Luxury Week live auctions.

  • Client CHRISTIE'S AUCTION HOUSE
  • Director Rob Kasabian
  • Editor Rob Kasabian x LUDIQUE
  • Creative Ludique

About CODA

Category: Creative Direction

A New Look at Marketing Real Estate. Merging the proven principles of brand advertising and real estate marketing, Ludique created a brand world and campaign for CODA, a new development by Magnum Real Estate Group at 385 1st AVENUE.

A love letter to New York living, CODA’s campaign puts a heavy emphasis on marketing in the modern age by embracing customer engagement via social media and email, rolling out fresh content over an extended season at it’s center, supported by traditional Real Estate marketing materials with a filmic twist. CODA.NYC

  • Client Magnum Real Estate Group
  • Director Amilcar Gomes
  • Photographer Sven Jocobsen
  • Stylist April Hughes
  • Prop Stylist Matt Johnson
  • Producer Molly Dowd & Henstooth Productions
  • Casting Nina Day
  • Creative Ludique

About DAVID YURMAN

Category: Creative Direction

David Yurman wanted to focus a series of communications celebrating the brand lifestyle and specific design sensibility. Ludique to translate these qualities into printed matter.

  • Client DAVID YURMAN
  • Photographer RICHARD BURBRIDGE
  • Photographer JASON PIETRA
  • Creative LUDIQUE for LIPMAN

About DE BEERS JEWELRY

Category: Creative Direction

Creative for a Brand Engagement program with a focus on top-tier clients.

  • Client DE BEERS
  • Creative LUDIQUE

About FAWN

Category: Creative Direction

Whitney D. Crawford, heiress to John Deere, and José Velasco Vega, Central Saint Martin’s graduate and former director of design at KiKi de Montparnasse approached Ludique to help create a new brand slated to launch as part of the February 2017 fashion week season. Influenced by Whitney and José’s respective backgrounds and goal to create a line representing the full wardrobe of a woman in touch with an elevated, intelligent and individualistic sensibility, combined with inspiration taken from the vision of the new romantic movement of the 1980’s, Ludique created FAWN.

  • Client FAWN
  • Photographer TXEMA YESTE
  • Stylist BERNAT BUSCATO
  • Hair PASQUALE FERRANTE
  • Makeup TYRON M.
  • Model JULIA BANAS
  • Producer BKP / MOLLY DOWD
  • Casting STEPHANIE STEIN
  • Creative LUDIQUE

About HARRY WINSTON

Category: Creative Direction

Harry Winston Advertising and Brand Communications

  • Client HARRY WINSTON
  • Photographer COPPI BARBIERI
  • Photographer JASON PIETRA
  • Director ROB KASABIAN
  • Creative Ludique

About LA MER

Category: Creative Direction

Elegantly concepted, a rich multi-faceted approach to design and execution are the hallmarks of Genaissance de La Mer, a highly exclusive new offering with a distinctly VIP experience. Also, a new look at a quintessential offering from La Mer that employs a design approach inspired by the electromagnetic forces that ignite the efficacy within The Essence.

  • Client LA MER
  • Creative Ludique

About MCM

Category: Creative Direction

A proper luxury special edition, reflecting the exceptional pillars of The Macallan brand, which speak to a story of the highest expression of integrity, quality, and of course, luxury. This special edition expresses true luxury from start to finish, whether through the exclusive identity design or a Lalique crystal bottle, or the scotch itself.

Designed for and implemented exclusively for The Macallan M special edition, the identity’s letter forms are based on traditional woodcut typography selected specifically to reflect a true spirit of heritage, tradition, quality and craftsmanship. This traditional style of typography was then customized to evoke the deep history and timeless luxury of the brand.

  • Client THE MACALLAN
  • Creative LUDIQUE for BARON and BARON

About ONE: SONS & DAUGHTERS by EDWARD MAPPLETHORPE

Category: Creative Direction

Looking to create a definitive volume for his life's work – a portraiture series capturing the purity of individuality as expressed through sons and daughters in their first year – Edward Mapplethorpe approached Ludique to partner with him on the design of the book, "One: Sons & Daughters."

With a poetic forward by Patti Smith, a special launch at Bergdorf Goodman, coverage in the New York Times and more, "One," is truly a triumphant celebration of life.

  • Client EDWARD MAPPLETHORPE
  • Creative LUDIQUE

About STEINWAY & SONS

Category: Creative Direction

Steinway was looking to create an elegant solution to communicate the unique and inspired Steinway brand tradition of bespoke craftsmanship.Ludique created a celebration in print – 1 in 100,000. The limited edition book celebrates the brand's bespoke piano creation – as elegant and elaborate in it’s concept as in it’s execution, and as bespoke as the piano itself.

  • Client STEINWAY & Sons
  • Photographer NICHOLAS ALLEN COPE
  • Creative LUDIQUE X LOVE