About AVEDA
AVEDA approached Ludique to frame their new flagship franchise, Nutriplenish™, to speak to a younger and more diverse audience. Our approach was simple! Speak directly to a generation that is as diverse as the benefits range of this new product line, make sustainability and clean vegan products cool and develop a visual language that illustrates the hydrating properties and ingredients of Nutriplenish™.
- Client Aveda - Estée Lauder
- Beauty Photographer Txema Yeste
- Beauty Director Txema Yeste
- Product Director Anthony Cotisfas
- Still Life Photographer Anthony Cotisfas
- Director of Photography Rob Kassabian
- Stylist Bernat Buscato
- Makeup Francelle Daly
- Prop Stylist Dylan Samuels
- Producer Shake Productions
- Creative Ludique