Ludique

A new fragrance launch for the young and young at heart. A form that evokes an elegant and vibrant sense of adventure. Fun and Free and doing it MY WAY.

In order to update the Fendi brand identity to create a softer, more feminin appeal while staying true to the brand's true recognizable spirit, inspiration was dawn from the ochre walls and feminine architectural forms of the brand's home, Roma.

A fresh take on a heritage skincare brand with a complete overhaul from logo, positioning, creative executions, store design and packaging. Inspired by the interserction of nature and science (the brands core marker)... the new ORIGINS is completely upgrading the perception of the brand, Including a callout to it’s OG status by adding “1990”. Putting a stake in the ground as the ORIGINAL brand to pioneer the “natural beauty” movement thus becoming the benchmark in the industry for efficacy, stylish design and sustainability.

It’s time to INVENT YOURSELF with wellness and self-care as the catalyst! A total brand overhaul and reset (from brand positioning to packaging and product offering), we positioned LAB SERIES as the modern go-to for men’s skincare, where everyone can embrace looking good. Male consumers have traditionally been spoken to in conventional fill-out-the-form/boxes to check such as “masculine”, “for men”, “male”, but a new generation of multiracial, nonbinary and intergenerational individuals are rising up and celebrating the beautiful complexities and nuances of who they are and what they are accomplishing, without strict definitions. The creative was developed to amplify this through a SERIES of modern and multi-faceted individuals using what was created in the LAB to embrace constant invention in the self. Stunning new packaging designs were created to increase desirability, fit in with a higher sense of design and let’s admit it… EVERYONE wants to have beautiful design to live in their bathrooms!

Inspired by the brands heritage and Oscar de la Renta's passion for botanical and floral arrangements, Bella Blanca embodies the timeless femininity of the Oscar de la Renta muse.

A premiere fragrance that fully captures the edgy and irreverent design sensibility that make the Alexander Wang brand so unique, alluring and identifiable.

Unfollow Fashion, a new mantra in a world where the scales of the fashion world have tipped more pop than culture. Author is an editorial publication that respects the original culture of the fashion and art worlds while embracing technology and the cultural climate of today, and tomorrow.

Skincare by MAC! A precision and elevated take on skincare for makeup. Textures were used to mimic the products efficacy and smoothing properties when layering with makeup.

The PROFESIONALL! A 2-step mascara, in one package! Designed with an easy grip so you have all the control.

Subversive luxury wrapped in classic tradition, Barker Black LTD. creates bench-made gentleman’s shoes in the English tradition. Inspired by Her Majesty’s 17th century Dandy Lancers, all of whom historically carried a telltale satchel emblazoned with a scull and crossbones signifying death, or glory on the battlefield.

Creative for a Brand Engagement program with a focus on top-tier clients.

Whitney D. Crawford, heiress to John Deere, and José Velasco Vega, Central Saint Martin’s graduate and former director of design at KiKi de Montparnasse approached Ludique to help create a new brand slated to launch as part of the February 2017 fashion week season. Influenced by Whitney and José’s respective backgrounds and goal to create a line representing the full wardrobe of a woman in touch with an elevated, intelligent and individualistic sensibility, combined with inspiration taken from the vision of the new romantic movement of the 1980’s, Ludique created FAWN.

Harry Winston Advertising and Brand Communications

The first fragrance Masterbrand for Kenneth Cole in fifteen years. Kenneth Cole for him/for her is evocative of the brands ethos of intelligent and irreverant expression.

TA fragrance designed to express the connectivity of couples. A “broken” form is actually a single form that joins to form this duo.

Elegantly concepted, a rich multi-faceted approach to design and execution are the hallmarks of Genaissance de La Mer, a highly exclusive new offering with a distinctly VIP experience. Also, a new look at a quintessential offering from La Mer that employs a design approach inspired by the electromagnetic forces that ignite the efficacy within The Essence.

A proper luxury special edition, reflecting the exceptional pillars of The Macallan brand, which speak to a story of the highest expression of integrity, quality, and of course, luxury. This special edition expresses true luxury from start to finish, whether through the exclusive identity design or a Lalique crystal bottle, or the scotch itself.

Designed for and implemented exclusively for The Macallan M special edition, the identity’s letter forms are based on traditional woodcut typography selected specifically to reflect a true spirit of heritage, tradition, quality and craftsmanship. This traditional style of typography was then customized to evoke the deep history and timeless luxury of the brand.

A proper luxury special edition, reflecting the exceptional pillars of The Macallan brand, which speak to a story of the highest expression of integrity, quality, and of course, luxury. This special edition expresses true luxury from start to finish, whether through the exclusive identity design or a Lalique crystal bottle, or the scotch itself.

Designed for and implemented exclusively for The Macallan M special edition, the identity’s letter forms are based on traditional woodcut typography selected specifically to reflect a true spirit of heritage, tradition, quality and craftsmanship. This traditional style of typography was then customized to evoke the deep history and timeless luxury of the brand.

Looking to create a definitive volume for his life's work – a portraiture series capturing the purity of individuality as expressed through sons and daughters in their first year – Edward Mapplethorpe approached Ludique to partner with him on the design of the book, "One: Sons & Daughters."

With a poetic forward by Patti Smith, a special launch at Bergdorf Goodman, coverage in the New York Times and more, "One," is truly a triumphant celebration of life.

Steinway was looking to create an elegant solution to communicate the unique and inspired Steinway brand tradition of bespoke craftsmanship.Ludique created a celebration in print – 1 in 100,000. The limited edition book celebrates the brand's bespoke piano creation – as elegant and elaborate in it’s concept as in it’s execution, and as bespoke as the piano itself.