A New Look at Marketing Real Estate. Merging the proven principles of brand advertising and real estate marketing, Ludique created a brand world and campaign for CODA, a new development by Magnum Real Estate Group at 385 1st AVENUE.
A love letter to New York living, CODA’s campaign puts a heavy emphasis on marketing in the modern age by embracing customer engagement via social media and email, rolling out fresh content over an extended season at it’s center, supported by traditional Real Estate marketing materials with a filmic twist. CODA.NYC
- Client Magnum Real Estate Group
- Director Amilcar Gomes
- Photographer Sven Jocobsen
- Stylist April Hughes
- Prop Stylist Matt Johnson
- Producer Molly Dowd & Henstooth Productions
- Casting Nina Day
- Creative Ludique