![LAB SERIES Logo Design](assets/LS_2.jpg)
![LAB SERIES Packaging Design](assets/LS_3.jpg)
![LAB SERIES Advertising](assets/LS_4.jpg)
![LAB SERIES Advertising](assets/LS_5.jpg)
![LAB SERIES Packaging Design](assets/LS_6.jpg)
![LAB SERIES Digital Content](assets/LS_7.jpg)
![LAB SERIES Race Imboden Daily Rescue](assets/LS_8.jpg)
![LAB SERIES Race Imboden Daily Rescue](assets/LS_9.jpg)
![LAB SERIES Barton Cowperthwaite Oil Control](assets/LS_11.jpg)
![LAB SERIES Barton Cowperthwaite Oil Control](assets/LS_12.jpg)
![LAB SERIES Alex Schlab All In One](assets/LS_14.jpg)
![LAB SERIES Alex Schlab All In One](assets/LS_15.jpg)
![LAB SERIES Tips and Tricks](assets/LS_17.jpg)
![LAB SERIES Armando Cabral Maxellence](assets/LS_18.jpg)
![LAB SERIES Armando Cabral Maxellence](assets/LS_19.jpg)
![LAB SERIES Francisco Lachowski Max LS](assets/LS_21.jpg)
![LAB SERIES Francisco Lachowski Max LS](assets/LS_22.jpg)
![LAB SERIES Francisco Lachowski Race Imboden Holiday](assets/LS_24.jpg)
![LAB SERIES Francisco Lachowski Max LS](assets/LS_26.jpg)
It’s time to INVENT YOURSELF with wellness and self-care as the catalyst! A total brand overhaul and reset (from brand positioning to packaging and product offering), we positioned LAB SERIES as the modern go-to for men’s skincare, where everyone can embrace looking good. Male consumers have traditionally been spoken to in conventional fill-out-the-form/boxes to check such as “masculine”, “for men”, “male”, but a new generation of multiracial, nonbinary and intergenerational individuals are rising up and celebrating the beautiful complexities and nuances of who they are and what they are accomplishing, without strict definitions. The creative was developed to amplify this through a SERIES of modern and multi-faceted individuals using what was created in the LAB to embrace constant invention in the self. Stunning new packaging designs were created to increase desirability, fit in with a higher sense of design and let’s admit it… EVERYONE wants to have beautiful design to live in their bathrooms!