About MCM
Luxe, rich and uniquely recognizable as the pinnacle brand signature, the MCM logo and polished gold hardware was the central inspiration behind the redesign. As the Pyramid Stud emerged as a sought-after MCM brand signature, appearing in a variety of key seasonal assortments, the opportunity arose to solidify this as a core brand expression with the development of a new fragrance.
- Client MCM
- Creative LUDIQUE